Guest post by Kristin Alford

Kristin: In November I attended a communications stakeholders meeting comprising representatives from science and research institutions from around Australia. It struck me that again that different organsiations have different goals in undertaking science communications. And then it struck me, that while I am an avid and open user of Twitter, was it also that corporate Twitter accounts needed to have an identifiable personality, someone to connect with? What were good social media practices for science organisations?

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So we hear a lot of whinging that Twitter is just about what people had for lunch. That’s fair enough! I often tell people what I had for lunch, but I don’t tell people where I get my curries from. That would ruin the secret.

Anyway, what I wanted write about here is based on this criticism, but I want to raise a directly opposite argument: Twitter will always provide a more socially responsible reading experience than editorial media.

People on Twitter know this already, what I want to flesh out is why.

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